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TechnologyProfessionalismExperiencePromotion Italy
online or face-to-face workshops for B2B tourismAppointments with commercial compatibility in priority order
to meet only Buyers and Sellers who have the same commercial needs. -
What we offer youA dynamic low-cost trading platform for tourismA new dynamic online market operating all year roundAppointments with commercial compatibility in priority order already optimisedA direct contact via video call or face-to-face between supply and demand. -
Your workshop, our missionMeet only Buyers who meet your business needs With a single free registration you can participate in multiple workshopsWith a single free registration you can participate in multiple workshopsA database of 12.000 Buyers located in 45 countries of the worldFor accommodation facilities, products and services, for food and wine tourism, agri-food.
YOUR solution
The smart choice for organizers looking to create an experience where matchmaking connectivity between buyers and sellers is maximized for virtual, hybrid or physical events.
With the all-in-one solution that we offer, we allow you to manage your event by covering the entire workflow and to customize it to your needs.
Why suggest US
The method is supported by a solid experience and competence in the tourism sector, with a strong knowledge of computer science and mathematics which is the basis of the algorithms that we develop in an adaptive and self-learning way.
To this must be added a great experience in data management and in the integration, analysis and processing processes, this favors the contact and the engagement between the parties, profiling their commercial characteristics.
To this must be added a great experience in data management and in the integration, analysis and processing processes, this favors the contact and the engagement between the parties, profiling their commercial characteristics.
We have a long history in organizing Workshops, we were the first in collaboration with Enit to create the commercial platform for the management of workshops with pre-set appointments and commercial compatibility in priority order already optimized between Buyer and Seller, it was used for management from 2002 to 2006 for Borse Art Cities Exchange. The platform was also used for other important events including 100 Italian Cities. In the years in which our platform was used, 1200 Buyers and 3000 Sellers met in attendance through 50.000 appointments, plus Workshops. With the advent of Covid and the difficulty of meeting in person, we decided to create a new commercial platform, using the experiences we had, the technologies of today, following the current evolutions of the tourism market. We have also included in the platform a database of 12.000 Buyers located in 45 countries around the world to create more ideal and current commercial solutions for your company. The new platform was also created with the scientific supervision of Professor Rodolfo Baggio, Master in Tourism Economics at the Bocconi University of Milan.
We have created this new commercial platform, or more precisely a dynamic online market operating all year round, with the aim of bringing together directly online via video call or in the presence of the operators of tourist supply and demand in a simple, economic and at the same time commercially effective. The data of the registration form allow to offer to operators of the demand not only receptive structures with their services, but a more articulated offer that includes the products and services that local companies offer, including agri-food ones and the artistic, cultural and environmental offer. The aim is to increase the visibility of Sellers by facilitating the collaboration relationship with Buyers, reinforcing the Promotion/Sales process and allowing operators in demand to integrate their offer also with new accommodation facilities and suppliers of tourism products and services, compatible with their standards. The direct relationship between Seller and Buyer also allows savings in brokerage costs with a better use of economic resources in order to enhance the tourist facilities themselves and adapt the services offered to the needs of the market. Over time, Promotionitaly will adapt to the commercial needs of tourism and will also become operational as a B2B search engine through which Buyers will be able to directly search for Sellers who register on the platform. Promotionitaly will follow the evolution of the tourism market but will always remain an online market for supply and demand, for tour operators and OTAs and there are already enough.
We use the most appropriate tools according to the objectives, but above all the context in which direct online contacts can take place through video-call appointments with priority commercial compatibility between tourism operators. It is important to be able to collect all the useful information from the Sellers and those contained in our databases of International Buyers, to allow you to find the best possible commercial combinations in order to focus attention on actual needs. This can increase the visibility of Sellers by reinforcing the Promotion/Sale process and allows Buyers to integrate their offer with new tourism products and services to offer to their customers.
How do they work
The online Workshops allow you to make meetings via Web while remaining in your own premises with many advantages in terms of time and costs for both operators, but our Workshops can also be organized face-to-face or hybrid. All types of Workshops can participate as a Seller of accommodation facilities and other activities of the tourism sector interested in offering their products or services to Buyers, for example: incoming agencies and tour operators, catering sector, transport, tasting and purchase of the agri-food sector, excursions, tours and other complementary services.
Thematic/commercial typology of workshops
For a better commercial selection, different thematic types of single and/or multiple online workshops will be created: cities of art, large cities, small centers, sea, winter mountains, summer mountains, lakes, spa wellness, religious, various sports, weddings, buses operators/groups, Agritourism, Holiday homes/villas, Shopping, Cultural, Food and Wine, Meetings and Congresses, Schools, Archaeological parks. Complementary services to tourism can participate in all types of Workshops.
Selection of thematic types of workshops
To facilitate all the creation / management processes of the various types of Workshops, when registering, Buyers and Sellers will be asked to select the thematic types of Workshops in which they are interested in participating. This selection allows us to send a communication on the events that have been selected and are scheduled during the year, but it does not involve any commitment to participate.
The online Workshops allow you to make meetings via Web while remaining in your own premises with many advantages in terms of time and costs for both operators, but our Workshops can also be organized face-to-face or hybrid. All types of Workshops can participate as a Seller of accommodation facilities and other activities of the tourism sector interested in offering their products or services to Buyers, for example: incoming agencies and tour operators, catering sector, transport, tasting and purchase of the agri-food sector, excursions, tours and other complementary services.
Thematic/commercial typology of workshops
For a better commercial selection, different thematic types of single and/or multiple online workshops will be created: cities of art, large cities, small centers, sea, winter mountains, summer mountains, lakes, spa wellness, religious, various sports, weddings, buses operators/groups, Agritourism, Holiday homes/villas, Shopping, Cultural, Food and Wine, Meetings and Congresses, Schools, Archaeological parks. Complementary services to tourism can participate in all types of Workshops.
Selection of thematic types of workshops
To facilitate all the creation / management processes of the various types of Workshops, when registering, Buyers and Sellers will be asked to select the thematic types of Workshops in which they are interested in participating. This selection allows us to send a communication on the events that have been selected and are scheduled during the year, but it does not involve any commitment to participate.
For each commercial/thematic type of Workshop, the Buyers and Sellers registered on the platform will be subject to a first selection of commercial compatibility using the information collected by the Sellers and that ones of the Buyers that are entered in the database through the registration form.A request for participation will be sent to each Workshop to compatible Buyers and Sellers.
A request for participation will be sent to each Workshop to compatible Buyers and Sellers.
Commercial selection
After having received a sufficient number of confirmations from Buyers and Sellers related to the event, the system uses algorithms to process the first individual commercial compatibility in priority order between the Buyers and the registered Sellers. Registered Sellers who have commercial compatibility with Buyers registered for the event will be sent a new email with the definitive request for confirmation of participation in the Workshop.
Appointments and Agenda
After confirmation of participation and final processing of the data, Buyers and Sellers will be notified of the list of appointments that will have, during each Workshop, the name and nationality of the operators they will meet, hours, and breaks. On average, the appointments between Buyer and Seller that are pre-set are 20 divided into two days in the morning or afternoon according to the time zone, they last 20 minutes each, with breaks and lunch breaks. The system does not give appointments if there is no compatibility. The number of appointments, the duration and the breaks may vary according to the type and size of the event. Buyers and Sellers will only meet once even if they participate in multiple events.
A request for participation will be sent to each Workshop to compatible Buyers and Sellers.
Commercial selection
After having received a sufficient number of confirmations from Buyers and Sellers related to the event, the system uses algorithms to process the first individual commercial compatibility in priority order between the Buyers and the registered Sellers. Registered Sellers who have commercial compatibility with Buyers registered for the event will be sent a new email with the definitive request for confirmation of participation in the Workshop.
Appointments and Agenda
After confirmation of participation and final processing of the data, Buyers and Sellers will be notified of the list of appointments that will have, during each Workshop, the name and nationality of the operators they will meet, hours, and breaks. On average, the appointments between Buyer and Seller that are pre-set are 20 divided into two days in the morning or afternoon according to the time zone, they last 20 minutes each, with breaks and lunch breaks. The system does not give appointments if there is no compatibility. The number of appointments, the duration and the breaks may vary according to the type and size of the event. Buyers and Sellers will only meet once even if they participate in multiple events.
Webinars are organized on demand to promote destinations / territories.We use our databases to select Buyers interested in the type of product/s and services offered by the destinations / territories.The invited Buyers are notified of the possibility of attending the Webinars, and if interested in the destination, of registering for the next Workshop (s).One or more tailor-made Workshops are created for each individual Webinar that commercially manage the various types of accommodation, products and services offered by the destination covered by the Webinar itself.This procedure will increase the visibility of the Sellers by strengthening the Promotion / Sales process.The Workshop is operational from the day the Webinar is held to allow the registration of interested Buyers, but will be held only after the registration of the Sellers.The creation of Workshops is independent of the combination with Webinars.
PARTICIPATION COSTS
The system was designed to operate at low cost, registration is free; instead to participate in each Workshop the cost varies from 5 to 10 euros for each confirmed appointment. For the first events the cost in promotion will be 5 euros per appointment for all Sellers.The payment to participate in the Workshops will be requested from Sellers after the first processing of the data to determine commercial compatibility by sending an email containing the total number of compatible Buyers referring to each country. The amount to be paid refers to the number of appointments, the payment methods will also be communicated.The final agenda of appointments with compatible Buyers will be sent after payment and final data processing.The cost varies according to the number of accommodation facilities that are marketed by each Seller in each event and to the size and type of Workshops, discounts and other commercial benefits are provided for those who participate in more than one event.The cost per appointment will be communicated together with the request to participate in each event.Participation in the Workshops is free for Buyers.
Seller registration
To participate in the Workshops it is necessary that Buyers and Sellers register on the commercial platform www.prmotionitaly.com, registration is free. A single registration allows you to be selected and contacted periodically to participate in workshops of different commercial / thematic types that involve different segments of the Italian tourist offer. It is important to enter all useful information when registering and filling out the technical / commercial form to create a correct commercial profile, to allow the system to find the best possible combinations, in order to focus attention on the actual commercial needs of Buyers and Sellers. After registering, the Sellers will be able to access their PromotionItaly reserved area through their credentials, from where it is possible to change or integrate or delete the data already entered. To facilitate all the processes of creation and commercial management of the Workshops, at the time of registration, Buyers and Sellers will be asked to select the thematic types of Workshops they are interested in. This selection allows us to send a communication on the events that are scheduled during the year, but does not involve any commitment to attend.
Buyer registration
Buyers that are already included in our database, will receive the credentials to access their reserved area from where they can update the technical / commercial sheet and change or integrate the data already entered, while non-registered Buyers can register by accessing the website www.promotionitaly.com. Registration for the Workshops is also free for Buyers. It is important, at the time of registration and when filling in the technical / commercial form, to enter all the useful information to create a correct commercial profile, to allow the system to find the best possible commercial combinations, in order to concentrate the attention to the actual needs of Buyers and Sellers; this also allows you to participate in the different thematic types of Workshop with a single registration. To facilitate all the processes of creation and commercial management of the Workshops, at the time of registration you will be asked to select the thematic types of Workshops in which you are interested. This selection allows us to send a targeted communication on the events that are scheduled during the year, but does not involve any commitment to participate.